Dan Lance was born and raised in Riverside, California. Alyssa Lance was born in Ft. Wayne, Indiana. Alyssa moved to Riverside when she was seven. In high school Dan and Alyssa began to date and they got married in May of 1999. They moved to Redding, California in January of 2007 where they met Sean and Rebecca Gafner. Dan spent a good amount of his adult life perusing rock stardom and Alyssa spent a significant summer in college working in an orphanage in Ukraine. These two experiences really shaped their two greatest passions that have carried through to this day. They love working with creatives and have a passion for adoption. Two of their three incredible kids are adopted. They run a non-profit called The Rooster Party that helps people fund adoptions. They moved to Longmont in August of 2013 with their kids Zeke, Sofia and Moses and absolutely love the city.